Fundamentals of Retailing [Paperback] MADAAN K V S

Cover
Cotents
1. Basic Concepts of Retailing
	Introduction
	Retailing as a Concept
	Importance of Retailing as a Part of Distribution Function
	How Retailing is Different from Wholesaling and Other Channels of Distribution
	Functions Performed by Retailers
	Changing Face of Retail-Main Features of Modern Retail
	Concept of Value Chain in Retail
	Retailing of Services
	Some Important Issues before a Retailer
	Summary
	References
	Revision Exercises
	Project Assignment
2. Retail Development and Indian Scenario
	Introduction
	Theories of Retail Development
	Development of Retailing in USA
	Development of Retailing in India
	Current Retail Scenario in India: Key Features
	Overview of Different Sectors of Retailing in India
	Growth Factors of Retailing in India
	Role of Retail in Nation’s Economy
	Retailing in Rural India
	Bottlenecks Facing the Retail Industry
	India in Comparison to the World in Retailing
	Summary
	References
	Revision Exercises
3. Types of Retailers: Store Based Retail Formats
	Introduction
	Characteristics of Retailer on the Basis of Elements of Retail Mix
	Retail Formats
	Current Indian Scenario in Retail Formats
	Summary
	References
	Revision Exercises
4. Multichannel Retailing and Ownership Structures in Retail
	Introduction
	Key Features of New Technology Retail Formats
	Multi-channel Retailing
	Classification of Retailers on the Basis of Ownership Structure
	Classification of Retail Formats on the Basis of Brand Availability
	Summary
	References
	Revision Exercises
	Project Assignment
5. Customer Buying Behaviour and Retail Strategies
	Introduction
	Key Features of Buying Behaviour of Indian Consumers
	Need of Studying Consumer Behaviour
	Types of Purchase Decisions
	Buying as a Need Fulfillment and Problem Solving Exercise
	Few Practical Aspects about Needs
	Basic Model of Consumer Decision Making
	Factors Affecting Consumer Buying Behaviour
	Consumer Segmentation in Retail
	Retailer’s Strategic Response
	Strategic Retail Planning Process
	Summary
	References
	Revision Exercises
6. Measuring Financial and Operational Performance in Retail Business
	Introduction
	Financial Statements
	Main Retail Specific Performance Measures
	Ratio Analysis
	Benefits for Analysing the Operational and Financial Measures
	Summary
	References
	Revision Exercises
7. Store Location and Site Analysis
	Introduction
	Location and Site
	Summary
	References
	Revision Exercises
8. Merchandising Procurement and Store Brands
	Introduction
	Types of Merchandise Products
	Product Range
	Process of Merchandise Procurement
	Merchandise Assortment Plan
	Store Brands
	Summary
	References
	Revision Exercises
9. Category Management
	Introduction
	What is a Product Category
	Category Management
	Process of Category Management
	Summary
	References
	Revision Exercises
10. Pricing in Retail
	Concept
	Importance of Retail Pricing
	Factors Affecting Pricing
	Approaches Adopted in Pricing of Products
	Other Approaches and Concepts Used in Context of Pricing the Products
	Certain Guidelines of Pricing
	Summary
	References
	Revision Exercises
11. Hiring and Managing Human Resources in Retail Organisations
	Introduction
	Significance of Human Resources in a Retail Organisation
	Major Functions in Retailing Requiring Specialised Human Skills
	Overview of Manpower Situation in India
	Specific Features of Retail Job
	Organisation Structure in Retail Organisations
	Summary
	References
	Revision Exercises
12. Store Layout, Design and Visual Merchandising
	Introduction
	Store Layout and Design
	Visual Merchandising
	Summary
	References
	Revision Exercises
13. Promotional Mix in Retailing
	Introduction
	What is a Promotional Mix?
	Need and Objectives of Promotional Mix in Retailing
	Promotional Mix and its Strategies
	Elements of Promotional or Communication Mix
	Planning and Implementation of Promotional Mix
	Summary
	References
	Revision Exercises
	Project Assignment
14. Key Store Operations and Inventory Management
	Introduction
	Facility Management and Maintenance
	Merchandise Displays
	Energy Management
	Security of the Retail Premises for Loss Prevention
	Point of Sales, Checkout System and Cash Management
	People Management
	Implementing CRM and Providing Customer Services
	Inventory Management
	Summary
	References
	Revision Exercises
	Project Assignment
15. Supply Chain Management and Logistics in Retail
	Introduction
	Supply Chain Activities in Retail
	Features of Supply Chain Management
	Benefits of Supply Chain Management
	Key Technologies Used in Supply Chain Management
	Some Important Concepts in Logistics and Supply Chain Management
	Logistics—Indian Scenario
	Summary
	References
	Revision Exercises
	Project Assignment
16 Customer Retention: Customer Loyalty, CRM and Customer Services
	Introduction
	Customer Loyalty
	Customer Relationship Management
	Customer Services
	Summary
	References
	Revision Exercises
Case 1: Customer Value
Case 2: Retailing Services
Case 3: Promotional Mix in Retailing
Case 4: Discount Format
Case 5: Opportunities in Indian Retail Market
Case 6: Supply Chain Management
Case 7: Customer Retention Strategies
Index